 t NetBoost, we take an holistic approach to website promotion, as this is what we've found works best. To perform to its full potential, a website needs to offer the visitor the best possible experience, including:
- Clear and comprehensive description and illustration of what's on offer
- Easy and logical navigation
- Attractive design, consistent page layouts and graphics which render smoothly on screen with compact file sizes
- Quick loading and fully compatible with all web browsers using any operating system [Mac, Linux and Windows].
- Plenty of opportunities to find the site through entries in search engines/indexes and links in other independent websites.
Some points your visitors won't be aware of,
but which will contribute to its success are:
- Research into competing websites and evaluation of relevant keywords/phrases to find the most effective
- Optimisation of pages through use of title, meta and alt tags and URL strings combined with carefully weighted keyords throught the content
- Entries in the Yahoo! and Looksmart directories
- Use of pay-per-click advertising
- Inclusion in all major search engines
- Entries in regional or industry-specific directories
- Reciprocal links with complementary [not competing] sites
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Avoid one-hit-wonder offers promising positions in 3000+ search engines |
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They don't work – and there certainly aren't 3000+ search engines which will deliver genuinely interested visitors to your website. Worse still, they can actually be destructive to positions you already have, and are likely to result in lots of uninvited e-mail turning up in your mailbox.
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A level of promotion driven by your needs
The size of your business and volume of enquiries you need dictate how aggressively your site should be promoted. If you own one holiday cottage, receiving too many enquiries could become a problem, whereas if you run an hotel or a cottage letting agency, you need a significant and constant flow of enquiries. Our promotion programmes are geared towards producing a level of website traffic which is suitable for your business, and are priced accordingly.
Targetted traffic is the most valuable
Turnover is vanity, profit is sanity. This applies to your website just as it does to your bank account. NETBoost promotion is geared towards getting people who are likely to be genuinely interested in buying your product or service to look at your website. We avoid 'scattergun' techniques which are simply aimed at building numbers with no concentration on quality.
With detailed statistics covering activity in many websites over several years, plus anecdotal information from the website owners, we are in a position to make well-informed decisions about what will work best for your website.
How long does it take?
Anywhere from about a week to a year! As the results of many search engines are in part affected by listings in other search engines, indexes and reciprocal links [more details here], building a website's online profile is a 'trickle-down' process which can take many months to reach an optimum point.
Paid listings, paid indexing and PPC [pay-per-click] are the quickest of course. If you opt to use these your website will be receiving good quality traffic within a fortnight of first promotion.
Listing in search engines can take significantly longer - it can take up to a month before they 'spider' [harvest data from] a page, and up to a month from then to process the data and add your page to their live database. Links elsewhere on the web can help speed the process, and result in higher rankings – that's why we would always recommend active reciprocal link trading and inclusion in the major directories Yahoo!, Looksmart and the Open Directory as a reliable bedrock of your website's online profile.
Promotion is ongoing
Our objective is to achieve and then maintain strong positions for your website on major key phrases in the most important referring sites, so there is no distinct 'end point' to promotion.
The internet is a relatively new, and fast changing, marketplace. Search engines and indexes are constantly changing the way they work and their affilliations, and because of this your rankings will change over time. Websites promoting competing businesses are launched, and will try to compete for your strongest search engine positions.
At NETBoost we know how to fight off competition, and always adopt well-conceived new promotion routes early to gain first-mover advantage.
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